What is the front of the car called?

the grille.

The grille is a prominent feature found on the front of most cars. It is typically made up of a series of horizontal or vertical bars that are designed to allow air to flow through the car's radiator and cool the engine. In addition to its functional purpose, the grille is also an important aesthetic element of a car's design, often featuring distinctive shapes, patterns, or materials that contribute to the vehicle's overall style. On some high-end cars, the grille may be made of chrome, stainless steel, or other high-quality materials that add to the car's premium look and feel. Some cars also incorporate the brand's logo or emblem into the design of the grille, further enhancing the car's visual identity and marketing appeal.